Join us Thursday, April 6, 2023, 6:30PM - 8PM PST for Brand Integration. "Building your brand is a constant. It takes time and effort, which can be tough in today's instantaneous world. Always know the most important brand is YOU". Consultant and Coach Kevin Kay will lead a roundtable discussion on building brand equity for your film, while creating and securing a brand partnership plan.
The Zoom link will be emailed to all confirmed participants the day before the meeting
Kevin Kay – My Story
After starting my career as a Legal Assistant for law firms in Buffalo and Albany, New York, I moved to Atlanta, Georgia to further my education in music and entertainment management.
After three and a half years in Houston, I was promoted to Midwest Regional Marketing and Promotion Director for Island Records. During this time, I was involved in the development of the careers of such artists as U2, Elton John, Melissa Etheridge, the Cranberries, The Moody Blues, Emerson, Lake and Palmer, PM Dawn, the Stereo MC’s and many more.
I have also worked in the experiential agency world for Jack Morton Worldwide on global digital music initiatives for General Motors and Clearwire Communications, and at The TVX Group working with John Mayer’s team on tour sponsorships.
My teaching career started when I was selected to be the Head of the Music and
Entrepreneurship Department at the Detroit Institute of Music Education. I was also an Adjunct Professor teaching classes in The Domestic Music Industry, The International Music Industry, Artist Management, Music Publishing, Artist Income Streams, Music Marketing and Promotion and Music Business Entrepreneurship.
I am now consulting, coaching, teaching and as a public speaker in the areas of strategic partnerships / sponsorships, with The Entertainment Sponsorship Group and The Strategic Sponsorship Academy.
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BADWest champions and further advances the art of Black documentary filmmakers across the Diaspora.